Friday, October 10, 2008

Meet the "New Organizers"


Inside the Obama campaign, almost without anyone noticing, an insurgent generation of organizers has built the Progressive movement a brand new and potentially durable people's organization, in a dozen states, rooted at the neighborhood level.

The "New Organizers" have succeeded in building what many netroots-oriented campaigners have been dreaming about for a decade. Other recent attempts have failed because they were either so "top-down" and/or poorly-managed that they choked volunteer leadership and enthusiasm; or because they were so dogmatically fixated on pure peer-to-peer or "bottom-up" organizing that they rejected basic management, accountability and planning. The architects and builders of the Obama field campaign, on the other hand, have undogmatically mixed timeless traditions and discipline of good organizing with new technologies of decentralization and self-organization.

Win or lose, "The New Organizers" have already transformed thousands of communities—and revolutionized the way organizing itself will be understood and practiced for at least the next generation.

Read the rest here. It's amazing.........

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