Thursday, December 4, 2008

Writing The Book On The Obama Camapaign

The AP reports that David Plouffe, Obama's campaign manager, will have a book coming out in 2009:

Barack Obama's campaign manager, David Plouffe, is writing a book about the historic election victory and has retained Washington attorney Robert Barnett, Obama's literary representative, to shop the proposal to publishers.

The book has been tentatively titled, "The Audacity To Win," a reference to Obama's million-selling "The Audacity of Hope." Having helped manage one of the most sophisticated and highly praised campaigns ever, Plouffe plans not only an inside look at the Obama run but also advice for how to manage a large organization.

"Hopefully, there will be some lessons on how to put together a three-quarters of a billion dollar operation," Plouffe said Wednesday, adding that the book would be high on tactics, and low on gossip, with an inevitable critique of the rival campaigns.

"I don't have a huge interest in scoring points, but there was a difference in strategy and approach," he said of the organization of Republican John McCain.....

Plouffe, whose wife recently gave birth to a girl, said he remains in touch with his former colleagues and that Obama is aware of and approves of the book.

"His only advice to me was `Don't damage your reputation by writing a bad book,'" said Plouffe, who besides writing his book, plans on working as a consultant and spending time with his family.

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